Finding needles in haystacks?

Finding needles in haystacks?

Why customers finding brands is a guessing game without LollyI’m sure you’ve seen the text “available at all good retailers” on numerous occasions. And for good reasons, as this iconic marketing line has been around since the Victorian age! (It was the Pears soap...
I am the customer, hear me roar!

I am the customer, hear me roar!

Let’s face it: as consumers, we’re sick and tired of being bombarded with all sorts of advertising wherever we go. The reason for this dislike is that we find close to all this advertising utterly irrelevant and incompatible with our current needs and wants. Online...
Why brands waste billions in advertising

Why brands waste billions in advertising

How brands learned how to optimize their marketing spend to achieve true customer retention For ages, all brands – big and small – have had to build their advertising campaigns around guessing which customers prefer their products to their competitors. So...
Do you know how to pronounce brand names?

Do you know how to pronounce brand names?

How brands with tricky spelling found an easy solution for their customers. I’m sure we’ve all tried it; standing in a shop making a fool of ourselves trying to pronounce a French cosmetics or Swiss luxury watch brand name correctly. As customers, this is a decisive...