An experienced team to execute a global plan

We have assembled a highly experienced international team of experts in developing, deploying and marketing mass-market technology on a global basis.

Our team and advisers have founded, operated and directed public and VC-backed companies in all key areas, including digital marketing, marketing, brand management, media agencies, technology, blockchain and fintech. 

Our

Directors

Richard M Holmes

Richard M Holmes

CEO and CO-founder

Richard’s career as founder, director and investor in ecommerce, social media, gaming, software development and video games publishing spans 25 years. He has designed and produced three #1 games in the UK charts, including Tactical Manager and Football Glory published by Black Legend, and over 400 further product launches worldwide.

Richard has substantial experience in retail distribution and marketing (in the days before the digital distribution of video games, selling games world-wide involved distribution, shelf-space buying at Wal*Mart, manufacturer discounts, booking shopfront displays and sell-through marketing).
Richard completed a London AIM stock exchange flotation with IncaGold PLC in 2005, was a founder in Silicon Valley VC-backed venture Stiki Digital Inc, and has acted as ecommerce consultant to the Isle of Man Government, as non-executive director on boards of media and gaming businesses.

Richard has worked on product launches with brands as diverse as Nestlé, Kellogg’s, Yokohama and the RSPCA, creating video games promotion, social media applications and social commerce marketplaces.

Jens Peter Thomsen

Jens Peter Thomsen

COO and CO-founder

Jens Peter has his field of expertise in online display and performance advertising. Insights and years of experience allowed him to collaborate with international agencies in the creation of pioneering platforms which focus on quality assurance.

Jens Peter has managed online strategies and media buys in the Nordic countries for international clients like Disney Interactive, Rockstar Games and Take-two Interactive.

In parallel with running his digital agency Jens Peter has worked on business development for a white label instant messaging framework, micro-shopping and daily deals aggregation. He has worked as a consultant for media agencies and international brands entering the
Scandinavian market.

Jens Peter is passionate about charitable work that has an impact on local communities.

Keith Beard

Keith Beard

CFO

Keith trained as a chartered accountant with Deloitte & Touche and has held senior finance roles in companies in a variety of industries since leaving Deloitte & Touche as a senior operations manager in 1996.

He was Chief Financial Officer for WordWave International Limited, a subsidiary of a VC-backed US based court reporting group. Prior to that, he was Group Finance Director to Rotary Group Holdings Limited, a company managing the marketing and sourcing of Rotary watches to specialist jewellers through subsidiaries and third party distributors.

He has since worked as CFO for a pharmaceuticals and fragrance import/export business.

Abdul Hafiz Ibrahim

Abdul Hafiz Ibrahim

CTO

Abdul is a computing scientist with 33 years of experience, specialising in distributed operating systems, virtual-machines and managed-code environments, with a special emphasis on dynamic compilers, dynamic binary translation and Just-in-Time compilation (JIT).

Abdul has developed solutions and run companies in the telecoms, video games, cloud computing and music industries. His highly specialised disciplines have been commercially focused into the blockchain arena to usher in 3rd generation blockchains, where virtual-machine design, managed-code environments and dynamic compilation are critical elements in the design of distributed operating systems that can support scalable distributed apps.

Abdul is a leading researcher and implementer of advanced Cloud and Distributed Platforms on next-generation many-core processors, and is currently the only party authorised by Kalray to have detailed access to the inner workings of its MPPA2 processor, Europe’s leading supercomputer-on-a-chip with over 256 cores.

He is currently a member of an elite think-tank at BCS, the Chartered Institute of IT, which is often used to generate advisory reports to the UK Government.

James T Holmes

James T Holmes

Non-executive Director

James is a retired Senior Vice President of a Swiss international insurance company responsible for a business unit with an annual premium income of some CHF 800 million. The geographical area of operations of the unit was practically world-wide and involved working together with and negotiating with many countries and cultures, as well as setting up regional offices in both Latin America and in Asia.

Experience in the IT field included the personal initiation of and intense involvement in building a completely new information and accounting system for the business unit.

After retirement followed several years working as an independent consultant, incorporating travel to a number of countries in the Middle East, the Far East, Southern Africa and Eastern Europe.

Ben Proske

Ben Proske

CMO

Ben joined Leading Locally following the roles of digital and ecommerce director for Migros, Switzerland’s largest retailer (and the world’s 25th largest), and digital market lead for McDonald’s Switzerland.

He has extensive experience in developing traditional retail and B2C oriented brands in digital, social media, e-commerce & multichannel business and communication. Sector experience includes FMCG, restaurants, electronics, sporting goods, textile, DIY, furniture, and energy sector in Switzerland and Europe.

With a highly service orientated mindset, Ben excels at building strong partnerships with brands and agencies, and knows how to match both C-Level management expectations and customer needs.

Ben studied economics at St. Gallen University and speaks German, French and English.

Kaspar Loit

Kaspar Loit

Chief Design

Kaspar specialises in combining information architecture, project management and business process analysis with design and usability to create outstanding products.

He has over 15 years of thin client software development experience from internet banking to public sector resource management and e-training systems.

Development

Peter Williams

Peter Williams

VP Engineering

Peter is a mathematician and computer programmer. Since 2002 he has worked on numerous projects, ranging from small in-house software solutions to large scale cross-platform applications.

Peter has experience implementing multiple languages including HTML, CSS, JavaScript, C#, Ruby and Java.
Peter is currently writing a maths thesis on the origin and distribution of prime numbers and their relativistic position within the natural set.

Peter’s previous career in teaching saw him tutor music and mathematics on two different continents.

Ben Wall

Ben Wall

Full Stack Systems Engineer

Ben is an experienced full stack web developer currently working with Firebase and Angular 6. Ben comes from a background in I.T. and worked previously as network technician.

Joshua Medley

Joshua Medley

Systems Engineer

Experienced developer with great skills in supporting his team.

Josh is a programmer with over 15 years of experience, specialising in C++ and Golang. He also programmes in PHP, HTML and Java. He has primarily worked in 3D and entertainment programming, focussing on finding mathematical solutions.

He is an avid games designer, musician and producer, currently studying for a degree in Creative Music Technology.

Steven Radley

Steven Radley

UX and Design

Steven has a background as a writer and specialist in film, TV & media.

Obsessed with making complex ideas and issues easier for people to understand, he is now focused on designing the overall user experience. Concerned with mass-market adoption of world-changing technologies, Steven designs services that are both user-friendly and useful.

Operations

Joan Isern

Joan Isern

Director Spain and Latin America

Strong determination and commitment on a global level.

Joan has 20+ years of experience in international and local markets managing sales and marketing, mainly in the industrial sector and in a multinational environment. His expertise is in organization and management of new branches, defining strategies, creation and leadership of sales teams, and development of new projects. He is always seeking the transversal perspective to make it easy and real. Joan speaks English, French, Spanish and Catalan.

Adrian Niculescu

Adrian Niculescu

Coin Sale Manager

Adrian graduated with an MBA from Cnam Paris and an EMBA from Business School Netherlands. As a publisher and importer of video games, he gained excellent knowledge of the retail and retail marketing space in Romania.

Adrian is a marketing professional and is a sought-after speaker at conferences in Europe and beyond, helping start-ups, SMEs and multinational companies with marketing and business development strategies.

Adrian will spearhead Leading Locally’s online and offline information platform and seminars for businesses and brands seeking to implement best practices and new ideas for their presence on the platform.

Herb Kraft

Herb Kraft

VP Business and Regulatory Affairs

Brilliant legal capacity and a visionary tech facilitator.

Herb is one of the pioneers in the sales of PC software and sales of goods and services via the Internet and closed networks. An intellectual property and securities attorney since 1983, Herb transitioned to an entrepreneurial career in computer software and on line marketing while still actively practicing.

He teaches computer, internet, copyright, publishing, securities and defamation law in accredited Continuing Legal Education Courses attended by thousands of attorneys each year. Starting as a computer software developer in the 1980s, he was the first PC productivity publisher to use the Internet for customer support.

He later transitioned into head of publishing for one of the world’s largest productivity budget developers, publishers and distributors in the 1990s and early 2000s. In the late 1990s he published software developed by Richard Holmes’ firms. Since 2003 he has been a consultant for Lenovo, Samsung, AMD and now is head of business development and regulatory affairs (general counsel) for the developers of Intel Device Advisor.

Herb is experienced in retail marketing, having designed and is presently designing campaigns for software, services, retail products and Lenovo/Sony/Samsung/AMD and Intel Device Advisor with major online and brick and mortar retailers including Wal*Mart, Target, Amazon, New Egg, Best Buy, American Express, Tesco, Harvey Norman, ASDA, ALDI and major warranty groups.

Herb combines worldwide legal and regulatory expertise with actual business development and marketing strategy experience.

Ardo Birk

Ardo Birk

Project operations (design)

Veteran designer with plenty of experience from successful software projects.

Ardo has worked as a web-based software project operations manager for the past ten years, managing projects for commercial, governmental and institutional clients of all sizes. Ardo likes to get things done and never says no to new challenges, be they a simple website or a complex information system.

Charlotte Larsson

Charlotte Larsson

Project Operations (localisation), Linguist

Linguist to the bone with a keen eye for excellence.

Charlotte studied linguistics and English literature at Halmstad University in Sweden and has a keen interest in the interaction and communication between native and non-native speakers in an English speaking work environment.

Marketing

Geoff Clay

Geoff Clay

VP Global Marketing

With over 25 years of experience, Geoff is a veteran marketeer who is skilled in navigating the Corporate Sales experience and start-to-finish crafting of effective online marketing campaigns. With an emphasis on performance marketing and the digital services arena, he has worked hand-in-hand with many corporate teams to get project launches (and new brand initiatives) the performance and exposure that innovation demands.

As a lifelong techie, he has cultivated extensive personal relationships and direct contacts within the technology space, including both earlystage start-ups and global corporations such as global OEM hardware suppliers and tier-1 high technology manufacturer companies, with particular emphasis on the mobile, hardware, and gaming industries.

With a mind for catchy marketing phrases and the ability to craft lifechanging sales pitches at the drop of a hat, Geoff is a wizard in the mystical black arts of marketing. As an early member of all-star groups such as leading OEM supplier Ingram Micro’s regional sales team, Darkmatter Software, and other innovative technology-centric companies over the years, he has experience as both an executive leader as well as hands-on project managing a variety of creative projects.

Chase Gassert

Chase Gassert

VP Global Affiliate Marketing

Chase is a driven entrepreneur with diverse skillsets in both engineering and marketing-related technologies. For nearly 20 years, Chase has brought unique and innovative solutions to a variety of technology projects within the high-tech, political, financial, and corporate sectors.

After spending his early years building a successful service-based web agency and web hosting company that boasted thousands of international clients, Chase moved on to become solo-founder of several successful software-as-a-service (SaaS) brands, as well as a managing director of a full-service media agency and digital holdings company.

Bringing an extensive depth of technical knowledge, analytical thinking, and early stage conceptual strategy, Chase has worked with many notable individuals including leading bio-tech scientist Phil Baran, notable Hollywood celebrities Danny Trejo, Kevin Smith, and Jason Mewes, as well as important political figures such as Carl DeMaio, Mike Morrell, Hal Daub, the chief of staff of the White House during the Bush administration, among many other famous clientele.

Peter Jakobsen

Peter Jakobsen

Head of Public Relations Strategy

Perfectionist with global experience and a passion for technology.

Peter has built and handled all Nordic PR activities for a large amount of game publishers, including THQ, Acclaim, Disney Interactive, Take-Two Interactive Software, 2K Games and Rockstar. He has been responsible for digital B2B and B2C clients and campaigns at the PR agency Hill and Knowlton in Denmark.

Peter has more than 14 years of PR experience in the gaming industry, with an impressive list of successful PR campaigns, award winning campaigns and events.

Alexandra Geguchadze

Alexandra Geguchadze

Global PR Manager

Communication expert with extensive experience from Russian and CIS markets.

Alexandra is a communication specialist with more than 10 years of experience in PR, journalistic, editorial and marketing ranging from personal blogs to multi-million international projects in print and digital.

Extensive journalistic background (from reporter to editor in chief) and knowledge within public relations allowed Alexandra to develop an ability to simultaneously balance the creative style with a commercial mindset and a structural side.

Mohamed Talal Ameen

Mohamed Talal Ameen

Market Manager Middle East and North Africa

Mohamed is specialised in consumers behaviour analysis , data analysis, services and process development and strategies development.

He has more than 12 years of working experience handling different roles that included customer service, sales, marketing, market intelligence, data analyst and business development. Mohamed worked in different industries including telecommunication, Islamic banking, economic development, sports marketing and marketing coaching.

Daiva Nevytė

Daiva Nevytė

International Project Manager

Daiva is experienced in managing a wide range of projects and campaigns for PR Nordic.Her role is making sure that the execution of campaigns goes as smoothly as possible, to meet the deadlines and expectations from our clients. Daiva is a valuable asset for our campaigns to deliver and she enjoys immersing herself into and exploring the tech and gadget universe.

Media Production

Nikola Loudová

Nikola Loudová

Media Production Team

Creative multi-talented artist.

Nikola’s passion for photography started from a very young age. Her grass roots mean that she has an eye for beauty in whatever form and her unorthodox training helped her to always capture the most intriguing of images. Developing this talent throughout her life, she has worked on a number of photo shoots and has had her work exhibited at the Gallery Idea in Prague.

Her craft has taken her to work with various high profile companies, such as Dragonara Resort Hotel, Leading Locally and Absolut Vodka. For Nikola photography, just like life, is about finding beauty in the present moment. Recently she has been travelling around the world and working on various media projects.

Jonathan Camilleri

Jonathan Camilleri

Media Production Team

Living and loving life through a lens.

Since 2011 Jonathan has been editing features for local television programs and drama series. He has worked as a videographer in projects such as local events, theatre, filming, and he is also involved in directing and filming commercial adverts.

Jonathan has a degree in Media Moving Image from the Malta College of Art, Science and Technology and is an experienced senior editor.

Recently Jonathan is practicing the art of motion graphics and while travelling around the world he is working with numerous projects with different artists.